Sony Pictures Networks India has signed up a partnership with the Abu Dhabi T10 League as their official broadcasting partner for the 2021 season of the tournament. The broadcasting network aims to bring the game to the viewers of India.
Sony will telecast all the matches of the tournament, the ‘fastest’ format of the game. The duration of each game is 90 minutes, 45 minutes for each team. Sony Six will broadcast 29 matches in English while Sony Ten 3 will broadcast 27 matches in Hindi. SonyLIV will also live stream the matches so that viewers can enjoy the matches on their mobile phones
Rajesh Kaul, Chief Revenue Officer, Distribution and Head – Sports Business, Sony Pictures Networks India, said, “Cricket has always been India’s passion and we are excited to partner with this innovative, fast-paced format in the Abu Dhabi T10 once again. Abu Dhabi T10 has grown from strength to strength & cricket lovers can look forward to some of the biggest names in the game producing power-packed performances this season.”
Shaji Ul Mulk, T10 Sports Management Chairman also expressed his delight over the association and said, “The Abu Dhabi T10 has become increasingly popular in the last few years and it’s only fitting that Indian cricket fans get a chance to watch engaging cricket through Sony Pictures Networks India. The matches last for only 90 minutes and each game is guaranteed to have a lot of drama and entertainment. India will witness Abu Dhabi T10 becoming the next big thing in cricket over the next few years.”
The Abu Dhabi T10 League will commence from January 28 and will be played till February 8. Eight teams will compete for the title namely, Qalandars, Maratha Arabians, Bangla Tigers, Pune Devils, Team Abu Dhabi, and Northern Warriors, and Deccan Gladiators.