IPL Media Rights: In what has come as a big development, Sony Television Network has won the TV rights for the next cycle of the Indian Premier League for a huge amount of INR 23, 575 crores. On the other hand, Viacom 18 bagged digital rights with the highest bid of INR 20,500 crores. Overall, the BCCI has sold the rights for a whopping amount of INR 44, 075 crores.
“Star has retained Indian TV rights of IPL for the next five years while Viacom18 has got the digital rights. The combined per match value only from Indian TV and digital rights per game is 107.5 crores. With these bids, monopoly of one broadcaster in IPL ends,” a senior BCCI functionary told PTI on the condition of anonymity.
The rights are divided into four packages. Package A (Indian sub-continent TV Rights) will have 410 matches for the next cycle between 2023 and 2027. It is effectively INR 57.5 crore per game.
Package B (Indian sub-continent Media rights) accumulated 20,500 crores. In total, BCCI accumulated 44,075 crores.
Two days of the E-auction took place so far. The auction will move to the third day tomorrow.
As of now, the board has collected a staggering Rs 46,000 crore, which is already two and half times more than the 2018 auction value of Rs 16,347 crore.
IPL Media Rights earns BCCI whopping amount
“We are already reaching towards USD 5.5 billion mark after selling two packages. But digital rights per match value touching Rs 50 crore is massive. Incremental growth of 51 percent over and above base price is phenomenal,” a BCCI functionary told PTI.
“The bidding stopped at 6 pm today and we are currently auctioning off package C, which has 98 games for five years in the non-exclusive digital category. There are 18 in the first two seasons followed by 20 in the next two and 24 in the final season. It will be followed by package D, which is overseas rights for TV and digital.”
The break-up of 410 matches across five years is as follows: 74 matches each for 2023 and 2024. It increases to 84 games in 2025 and 2026, and 94 matches in 2027.