Indian fantasy cricket platform My11Circle signed a multi-million deal with SLC as the title-sponsor for the Lanka Premier League.
Avik Das Kanungo, Director of Brand and Marketing Strategy informed about the latest development of the deal with the LPL.
“Our fantasy sports platform, My11Circle is already a popular destination for fantasy cricket in India, commonly referred to as the platform where you ‘Play with Champions'” Avik Das said.
“Our primary objective is to reach out to more cricket fans across regions and borders and communicate our unique ‘Play with Champions’ proposition to them through this partnership,” he added.
The inaugural edition of Lanka Premier League is slated to get underway from November 26 and all the games will take place in Hambantota.
A total of 23 matches will be played during the course of 15 days till December 16 with the finals scheduled to take place in Hambantota.
“We welcome My11Circle on board as title sponsor for the Lanka Premier League 2020. Their willingness to become the title sponsor of the league is a great testament to the brand LPL,” said Sri Lanka Cricket (SLC) VP and LPL Tournament Director, Ravin Wickramaratne.
“Fantasy sports is becoming the backbone of live sports sponsorship, and this collaboration with My11Circle shows that sports sponsorship is getting stronger in Covid era. I am quite confident that with this partnership, LPL has the potential to become the second biggest sports league in South Asia,” said Director of LPL Mr. Sangeet Shirodkar. (ANI)