The Board of Control for Cricket in India (BCCI) announced on Friday, March 25, that Swiggy Instamart, India’s leading quick commerce grocery service is the official partner of the TATA IPL 2022 tournament. The TATA IPL 2022 is scheduled to be played in the country starting this month from March 26 till May 29.
This partnership brings together India’s undying passion for snacking and its special fervour for cricket. There is no better event than IPL, for consumers to sit back and enjoy their favourite snacks and beverages while watching their favoured team battle it out on the field. As life returns to normalcy, there is a lot of excitement for the upcoming IPL season. Fans are all set to come together with friends and family to cheer for their home teams and enjoy the memorable moments both on and off the field.
“IPL is one of the most celebrated sports leagues in the world, and we are excited to partner with the BCCI to offer a wholesome experience to audiences with our large assortment of munchies, beverages and other snackable options through our quick commerce service Instamart. We look forward to engaging with customers/fans and catering to their needs, be it mid-match snack cravings, beverages and popcorn for nail-biting finishes or sweet indulgences to celebrate team victories”, said Ashish Lingamneni, Head of Brand at Swiggy.
Speaking on the development, Chairman of the TATA IPL, Mr Brijesh Patel said, “We are delighted to onboard Swiggy Instamart as an official partner of the IPL 2022. We believe that IPL’s success is bolstered by the presence of well-known brands like Swiggy Instamart. Snack, entertainment, and cricket go hand in hand, and I am excited for the value this association will add for both Swiggy Instamart and IPL.”
Swiggy’s association with cricket dates back to 2018 when the brand rolled out its first set of TV commercials focusing on the core tents of convenience, no minimum order and fast delivery. Since then, Swiggy has consistently launched new campaigns during the cricketing season. In 2020 Swiggy partnered with Disney + Hotstar webcast and Swiggy Instamart with a leading IPL franchise for exciting and engaging campaigns on digital and social channels. This long-standing association with India’s largest sporting event is only getting stronger.