The International Council Cricket of Council (ICC) announced on Monday that the India-based EdTech company BYJU’s would remain its global partner until 2023.
BYJU’s has signed a three-year contract with the international cricket governing body (2021-23) for all the ICC events happening during this period.
Important events to take place during this period include ICC Men’s T20 World Cup in India and the ICC Women’s Cricket World Cup in New Zealand. The company, which is the official jersey partner of the Indian cricket team, will also take up duties of creation of innovative campaigns, to improve fan engagement.
Chief Executive of ICC Manu Sawhney said, “We are excited to have BYJU’S on board as one of our global partners and look forward to having a great innings together. Cricket is a sport where resilience, perseverance and conviction are crucial qualities and the partnership with BYJU’S will allow that to be fostered by a wider audience both young and old.
“BYJU’S has been an ardent supporter of cricket in India and we are glad to be partnering with a strong, young, and dynamic Indian brand that has been inspiring millions of students to dream big. We look forward to the successful convergence of education and sports and hope to reach the hearts and minds of millions of young cricketing enthusiasts through this partnership.”