The Indian Premier League’s much-anticipated media rights auction is expected to attract four IPL media rights bidders: Viacom18, Disney Star, Zee, and Sony. The rights to broadcast the matches will be awarded to the winning bidders. On June 12, an e-auction for media rights from 2023 to 2027 will be placed.
“Four firms were shortlisted for bidding as they submitted their final bids, and we will announce the winner soon. Viacom 18, Disney Star, Sony, and Zee are the four companies that have been shortlisted,” a source informed ANI.
There will be four different e-auction packages available, each having 74 games per season for a five-year period from 2023 to 2027, with the option of increasing the number of games to 94 in the final two years.
Amazon has withdrawn from the Indian Premier League media rights auction, leaving the field to rivals such as Walt Disney Co., which owns Disney-Star, and Mukesh Ambani’s Reliance Industries Ltd., which owns Viacom18/Reliance.
Many big names in the entertainment industry applied for the media rights to the mega event, but according to Board of Control for Cricket in India (BCCI) sources, an ace industrial house from the country could win the bid because they have had a long-standing interest in the league and are also a part of it.
The media rights for the current cycle are projected to end with some high numbers, as the league grows and adds value every year. The current bidders will win the rights to broadcast the league for a five-year period, beginning with the tournament’s 16th edition in 2023 and ending in 2027.