The Caribbean Premier League (CPL) franchise St Lucia Zouks have been rechristened and the franchise will now be called St Lucia Kings. They unveiled a new brand identity along with a new team logo on Monday (August 2).
St Lucia Kings is owned by K.P.H. Dream Cricket Private Limited who also run the Punjab Kings franchise at the Indian Premier League (IPL). The renaming of the franchise aims to forge a cohesive brand identity with the Punjab Kings.
St Lucia Kings is among the three CPL teams that are owned by a group that also owns a franchise in the IPL. The franchise was bought by KPH Dream Cricket Private Limited last year in which season the team finished as the runners-up. The other two such owners include IPL’s Kolkata Knight Riders, who also own the Trinbago Knight Riders and Rajasthan Royals, who own a majority stake in the Barbados Tridents, which they purchased last week.
“The Saint Lucia Kings will share branding and other assets with their colleagues at the IPL as the ownership team moves to further cement ties between the two brands. This synergy will help build on the successes the team has had since the new owners arrived after they finished as runners-up at last year’s Hero CPL tournament,” a CPL release said.
“Saint Lucia Kings is more in line with the positioning that the KPH Dream Cricket brand has, and we believe that the time was right for us to merge the sister brand and its inherent values with the mother brand,” Satish Menon, CEO of Saint Lucia Kings said.
Faf du Plessis will be captaining the team for the upcoming season. Andy Flower, who is currently engaged in the ongoing The Hundred tournament as the Head Coach of Trent Rockets, is the coach of the team while Daren Sammy is the assistant coach and mentor.
CPL 2021 is set to commence in late August. St Lucia Kings will play their first match of this season against the Jamaica Tallawahs on Friday 27 August.