According to the ICC’s latest media release, the ICC World Test Championship (WTC) final between India and New Zealand was the most-watched match across all the series that were part of the inaugural edition of the WTC. The release stated that a global audience of 177 million watched the ICC WTC final. Besides, it also saw live viewership crossing 130 million across 89 territories.
It shouldn’t be a surprise to learn that a major chunk of the total audience belonged to India. The Indian audience contributed 94.6 per cent viewership with telecasters Star Sports and Doordarshan. New Zealand and India participated in the WTC final, which the former won by 8 wickets.
Despite the small population and inadequate timing in New Zealand, the country saw over 2,00,000 people tune in to watch the WTC final.
In England, the India versus New Zealand final was the highest-rated match for a game that didn’t involve England, as stated by ICC release.
ICC’s OTT platform ICC.tv alone added a viewership of 665,100 live views from over 145 territories outside of the key broadcast markets, totalling 14 million viewing minutes.
ICC’s digital platforms also saw over 500 million views across all video content watched during the course of the game.
Speaking on beyond impressive Viewership, ICC Chief Commercial Officer Anurag Dahiya said:
“The viewership data for broadcast and digital coverage of the ICC World Test Championship (WTC) Final presents a really heartening picture, showing strong consumption across territories and languages as well as formats.”
“The ICC always strives to give the best possible viewership experience and will continue to invest in resources that enhance the viewing pleasure and engagement of our fans. We thank all our partners for contributing to this success and their support in continuing to elevate our standards in the coming years.”