Cricket South Africa (CSA) on Tuesday confirmed signing a deal of media rights with sports broadcasting giants Star India. The Indian broadcasting giant will now undertake all kinds of media rights of the cricketing body across Asia, Middle-East and North Africa.
As per the agreement, Star India also acquired exclusive rights across all forms of digital mediums starting with England’s white-ball tour of South Africa. The series will also embark the international cricket in South Africa after the COVID-19 pandemic.
The agreement will also cover all the series between South Africa and India falling under the given period until the 2023-24 year.
“We are delighted to collaborate with Cricket South Africa. This alliance fortifies our commitment to cricket and our belief in the significance of sport in Star India’s consumer proposition. South Africa has some of the most highly recalled Cricketers and competitive teams, which pride themselves in taking on the best from around the world. We look forward to hosting the best of South African cricket till 2024,” Sanjog Gupta, CEO – Sports, Star India said in a statement.
“The broadcast of Dream11 IPL was an unprecedented collective endeavour built on the same principles. We will hope to apply the same approach and elevate the consumer experience of CSA’s matches. The partnership will kick off with England tour of South Africa on November 27 during which the three T20Is will be broadcast in Hindi for the very first time. This will give these matches significant reach in the Hindi-speaking markets,” he added.
Star India already owns the media rights of ICC tournaments, BCCI, IPL and now of CSA for the next four years. Under the agreement, South Africa would play 59 matches at home including the series against India, England and Australia. The deal also comprises around 20 matches between India vs South Africa in cross format. It will also include all the international matches between the women’s teams